Marketing Dentistry Kaizen Style Small Steps to Big Profits eBook Dr Bryan McLelland
Download As PDF : Marketing Dentistry Kaizen Style Small Steps to Big Profits eBook Dr Bryan McLelland 
One of the greatest challenges dentists have is handling the business side of practicing dentistry. Too often, practices rely on the latest fads or gadgets to increase their profits which cannot provide a sustainable competitive edge. By using Kaizen in your dental practice, Dr. Bryan McLelland provides a step by step method showing you how to quickly and easily increase profits, boost your marketing, improve your practice's service level, maximize your talents and those of your staff and most importantly increase your enjoyment of practicing dentistry.
Marketing Dentistry Kaizen Style Small Steps to Big Profits eBook Dr Bryan McLelland
Horrible! I literally FORCED myself to read to about page 58 before finally giving up on this book. Simply awful. First of all, there is like 156 total pages, but the font is huge. With normal sized font, this "book" would be under 100 pages. Second, much of the information in this book is very common sense with the word "Kaizen" added. A number of editing errors such as (page 16) using the word "roll" when they really meant to use the word "role". Is this a cookbook? Are we talking about food here? Rolls? Come on! It is also pretty obvious that the kid who wrote this book was recently turned on to the NuCalm product as he pimps it in his book on multiple occasions. I wish I could get the money and time back I wasted on this "book".Product details
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Marketing Dentistry Kaizen Style Small Steps to Big Profits eBook Dr Bryan McLelland Reviews
I recommend this book, not only as an interesting and evocative read, but as a guide for improving a service focused business. The author does an exceptional job of simplifying the complexities of Kaizen into a step-by-step process that is easy to understand and better yet, easy to execute. Success in any service oriented business is predicated on positive customer experiences. It's the customer's experience and perception that creates value, therefore any business that focuses its time, energy and resources on quality service will win in the long-term. If you own, operate, or manage a service business, buy this book, read this book, have your team read this book, and follow the steps for success.
I would highly recommend this book, especially during the current economic downturn. The focus is on marketing in the way that creates long lasting results rather than short term results from gimmicks or upselling.
I had some ideas about what I wanted to do to market my practice, but I would always procrastinate getting started. When I read Dr. McLelland's book it gave me the simple steps to get started. This book is truly a field guide which allowed me to immediately implement the principles taught.
I have taken dental marketing courses that have cost hundreds of dollars, and haven't taught me near as much as this book. It really is a steal to have so much usefull information for such a minimal cost.
In full disclosure- I know Dr. McLelland and he is a bright, outstanding and compassionate individual who fits the role of a surgeon above and beyond expectations. This book came from his knowledge base- experiences and otherwise derived. Specifically it addresses what has changed in our world today- why we need to change with it and HOW to change with it so we can grow and thrive with success. This book specifies the program to follow and I can endorse it as a low cost, efficient and predicable methodology that will take you in the direction you need to be in 2012 and beyond. The cost is insignificant compared to the gains it offers. You cannot possibly make a poor choice in the purchase of this book- it mathematically does not allow for this; even if you follow a portion of this plan you will make improvements and financially gain.
I am a new dentist and starting out as a new practice owner and I found this book to be very helpful. Taking small steps to produce big results is such a big part of starting out in a new practice and this book really help me to understand this concept. I am full of big ideas and big dreams for my new practiceand I want all my big ideas to be in place as of yesterday. It helped me to realize that it is going to be a lot of small steps to get all of my big dreams and Ideas accomplished. It was packed full of helpful ideas and small step action plans that I can implement immediately to make a difference in my practice. I found this book to be very helpful and I can't wait to share it with my team. I would recommend his book to any one who has been in practice for only a few short weeks like me or someone who has plenty of experience and is in need of fresh and innovative ideas.
This is an exceptional book in helping everyone in every type of business who wants to do things better, more efficient and with less stress. This book is a great re-motivator for someone like myself who has run a business for 30 years and would be a great blueprint for someone just starting a business. The steps outlined are easy and fun to implement and will make everyone perform and feel better about their job. Your professional life will prosper and you will find yourself using "The Kaizen way" in your personal life as well.
While the content of the book is useful, I am quite angry that I spent $20 for a book that contains 40 pages of advertising.
Horrible! I literally FORCED myself to read to about page 58 before finally giving up on this book. Simply awful. First of all, there is like 156 total pages, but the font is huge. With normal sized font, this "book" would be under 100 pages. Second, much of the information in this book is very common sense with the word "Kaizen" added. A number of editing errors such as (page 16) using the word "roll" when they really meant to use the word "role". Is this a cookbook? Are we talking about food here? Rolls? Come on! It is also pretty obvious that the kid who wrote this book was recently turned on to the NuCalm product as he pimps it in his book on multiple occasions. I wish I could get the money and time back I wasted on this "book".
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